Bursting with Pride
A campaign to mark the end of a chapter for SABMiller and a start of a new journey for ABInBev. Celebrating the stars of the SABMiller family – from employees across the globe to the brands and the best-selling beverages. It was a chance to reflect, honour and thank everyone involved.

The commemorative mark was created to represent 120 years of beer as the star of the SABMiller story, and the heart of the brand. Key visual graphics celebrate favourite beverages from each market, with simplified versions enabling reproduction even in markets with limited printing facilities.

Commemorative six-packs celebrating best-selling beverages from each market
Personalised posters for each market,
(including a specially created commemorative brew)

Designed at six.agency
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